We're hoping that EMyth Small Business Coaching and Consulting (http://emyth.com/#HoldMeToIt) can
help us grow our business in 2015. Although I've written about business for 14
years as a journalist, running a small business is quite a different thing.
There are so many challenges – from operations to marketing – that present so
many different problems for small business owners. Next year, we'd like to grow
our SAT and ACT tutoring business online, as many students want to prepare for the
SAT and ACT in parts of the country in which there is no SAT or ACT
preparation locally.
In order to grow online, we really need to
focus our marketing online. My idea would be to focus on a particular region
and build business region by region.
We would need help with
·
Search
engine optimization: We definitely want to do white-hat (legitimate) search engine
optimization.
·
Blogging:
It sounds old school, but I believe this would still be an important part of our
online marketing. We’d like to figure out the most effective way to blog.
·
E-mail
marketing: We are just starting to get into marketing via email using email
marketing tool ConstantContact. We’d like to figure out how to make best use of
this tool, including launching a newsletter.
·
Online
advertising: Facebook, Google, Bing, Yahoo, Yelp. The possibilities for online
advertising are endless and often leave me, as a business owner, confused. I’d
like to find out the best online advertising for my business.
·
Social
media marketing. We would like to find out about particular social media
campaigns that would build awareness about our services.
·
Video
marketing. Marketing via video seems to be all the rage nowadays. We’d like to
find out how we can use video marketing.
·
An
in-bound call center. Customers understandably despise voicemail. We’d like to
find the best way to start and maintain calls through an inbound call center.
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